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Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998
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Citation

Leventhal and Reynolds (1998a, September 01). Site location studies and geodemographics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/site-location-studies-and-geodemographics


Research papers

Geoplanning

This paper describes a new technological approach to planning outdoor advertising campaigns through an approach which exploits the potential provided by new geographical software programs applied to marketing. After a general overview on GIS...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Antonio Margoni
November 11, 1996
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Citation

Margoni, A. (1996a, November 11). Geoplanning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/geoplanning